Celebrity Big Brother 10
Celebrity Big Brother 10.png
Series Information
Presenter: Brian Dowling
Broadcaster: Channel 5
Series Run: 15 August, 2012 – 7 September, 2012
No. of Days: 24
No. of Housemates: 13
Winner: Julian Clary
Runner Up: Coleen Nolan
Series Chronology
Previous: Celebrity Big Brother 9
Next: Celebrity Big Brother 11

Celebrity Big Brother 10 is was tenth series of the British reality television series Celebrity Big Brother. It launched on 15 August 2012,[1] two days after the final of Big Brother 13, and will air on Channel 5 and 5* for 24 days until 7 September 2012.[2] It will be the third celebrity series to air on Channel 5 as part of a contract extension of the current two-year contract with Endemol and the fifth series of Big Brother to air on Channel 5 in the year since they acquired the show.

The Series was sponsored by Schwarzkopf Live Color XXL



Initially, only one series of Big Brother and Celebrity Big Brother was planned to air once a year over the span of two years,[3] but on 27 March 2012, Channel 5 announced that a second celebrity series would air in 2012. This is the first time that two series of Celebrity Big Brother have aired in the same year. It is also only the second edition to air in the summer instead of the winter.[4] Big Brother 13 was originally planned to run for thirteen weeks but was cut back to ten weeks to accommodate this series.[4]


The first trailer for the upcoming celebrity series was broadcast on 9 August, which shown host Brian Dowling in the Diary Room, with Big Brother telling him who will be entering the House, reacting excitedly. A teaser clip showing facial features of all the celebrity housemates was shown on 11 August 2012, although no housemates have officially been announced.[citation needed]

The eye logo for the series was revealed on 4 August 2012. The eye remains similar to the Big Brother 13 logo, but with the iconic Celebrity Big Brother 'star' in the centre of the eye and some of the colour blocks changed.[5]

Facebook voting

Nearing the end of Big Brother 13, Facebook voting was delayed due to technical issues. Channel 5 later announced that Facebook voting will not return for Celebrity Big Brother 10.


The House remained largely unchanged from the thirteenth regular series. A separate room became the gym, the theme of the bedroom changed to a new maroon colour, with changed beds and a completely new carpet, the shower door was replaced and cameras were removed from the toilets, and new rugs were placed on the bathroom floor and the entrance to the garden. The sofas were also brand new to the Celebrity Big Brother House.[6]


A total of 13 housemates entered the Big Brother House in this series. On Day 1, the original 13 housemates entered the Big Brother House.


Ashley McKenzie: Judoka

Cheryl Fergison: Actress

Coleen Nolan: TV Presenter / Singer

Danica Thrall: Model / Reality TV Star

Harvey: Rapper / TV Presenter / Footballer

Jasmine Lennard: Model / Actres

Julian Clary: Comedian

Julie Goodyear: Actress

Martin Kemp: Actor / Singer

Prince Lorenzo Borghese: Prince / Reality TV Star

Rhian Sugden: Model

Samantha Brick: Journalist / Columnist

The Situation: Reality TV Star

Nominations table

Day 3 Day 8 Day 12 Final
Day 24
Ashley Lorenzo Danica,
Coleen Rhian Mike,
Danica Jasmine Julian,
Harvey Danica Danica,
Julian Mike Mike,
Julie Coleen Lorenzo,
Lorenzo Jasmine Cheryl,
Martin Jasmine Coleen,
Mike Coleen Coleen,
Rhian Martin Samantha,
Samantha Rhian Julian,
Cheryl Rhian Mike,
(Day 15)
Jasmine Danica Evicted
(Day 8)
public vote
Guests none Jasmine,
Evicted Jasmine
Fewest votes
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Fewest votes
(out of 7)

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(out of 6)

Fewest votes
(out of 5)

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(out of 4)

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Fewest votes
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